For years, many have asked how wild man Dan Bilzerian became the "King of Instagram" and earned a $200m net worth.
His official Instagram account, of which he boasts 32.1million followers, often sees him sharing a variety of snaps of himself surrounded by beautiful women.
To many, he is quite literally living the 'dream' as Bilzerian can often be found in a hot tub, on a yacht, a private jet, five star hotels – you name it, he's done it.
But arguably one of the cleverest ways in which he likely enhanced his fame and his bank account is by asking people to tag their friends in his posts and in doing so, they could be in for the chance of winning a holiday.
There are many other techniques Bilzerian has used to build his £154,008,000 fortune and international celebrity status. Daily Star Online has dissected how he could have amassed such a huge fortune.
Dan, who was born on December 7, 1980, in Tampa, Florida, is the son of corporate takeover specialist Paul Bilzerian and Terri Steffen.
His dad, who also has another son called Adam, was a corporate trader on Wall Street, who set up trust funds for both of his sons to live on.
It is unknown how much exactly was put in trusts for the two lads to live on.
However, in an an interview with the Wall Street Journal last year, Dan acknowledged that he did inherit some money in a trust from his father.
His dad is a felon who in 1993 was slapped with $62 million in fines by the Securities and Exchange Commission (SEC) for fraud and as of 2014 had only paid back $3.7 million of it.
Dan declined at the time to say how much or what role said funds had in "kick-starting his career".
Dan, who is also a former Navy seal trainee, has confessed he made a killing of his own at high-stakes poker games.
He once boasted on his Instagram that he made $50m in a year playing the game.
By 2007, he was competing in high stakes poker matches.
Speaking on his poker career in a 2013 interview with the Daily Dot, he opened up about the figures.
He told the publication: "I went broke after sophomore year, gambled away all my money, sold some guns, turned $750 into $10,000, flew to Vegas, turned ten thousand into $187,000."
The Instagram influencer has even starred in a film as a poker player when he appeared in the 2013 film Lone Survivor, which also starred Mark Wahlberg.
Dan has played poker with many of Hollywood's finest including, but not limited to, Tobey Maguire and Nick Cassavetes.
His rich lifestyle means he also has a lot of celeb friends who he has shared snaps with.
These pics have included Cardi B, Mel Gibson, Tyga, Steve Aoki, Shark Tank 's Kevin O'Leary and more.
According to the magazine GQ, Dan also gets around 20,000 new Instagram followers a day, which can only help with boosting his bank balance and celebrity status.